With professional content developed by 3VTV’s own staff and film students from the University, the channel will also host films generated by people within Blaenau Gwent.
Government funding for the project will enable the channel to produce professional, promotional videos for businesses within the County. These will be shown on the channel but also licensed for use on their own websites.
All the channel’s content will be about and of interest to local people; one of the first films available is a documentary called Josephine Williams – First Lady of the Steelworks. It tells the story of a 91-year-old from Brynmawr who was among the first women to work at Ebbw Vale Steelworks when the male workforce was depleted in World War Two.
Speaking ahead of the launch which takes place at The Works in Ebbw Vale this morning, Project Manager Gemma Collins said: “As far as we can tell, 3VTV is the first project of its kind in Britain and the community have really taken to it over the last few months.
“Whether it is the films we have made with local businesses to help them promote themselves, or the documentaries we have made to mark the tremendous history of the Borough, I really hope that people will feel a sense of pride in this project.
“The University definitely sees this as a model which could be rolled out to other communities in Wales, and the success of 3VTV could lead the way in developing local broadcasting for a wide range of areas.”
One of those already working with 3VTV on a promotional film is gift company The Flower Stork, based in Ebbw Vale. Tania James Price, creative director of The Flower Stork, said: “As a business we were thrilled to be selected to feature on 3VTV. The team at 3VTV were brilliant to work with, so positive and excited about this new project. As an E-commerce business we are constantly faced with new technology but Internet TV is a new one to us. It is an exciting concept and Blaenau Gwent should be proud to be one of the first areas in the UK to embrace this new technology.”
Michael Bell, 3VTV’s resident fashion expert, who will present a show called The Wardrobe, solving the fashion dilemmas of local people added: “3VTV is a wonderful project to be involved with. I think places like Blaenau Gwent need something like this to help pull the community together. This is a project that we own and can shape in our own way.”
Alun Davies, Assembly Member for Blaenau Gwent said: “The project will show over the next three years how the economies of hard pressed communities such as Blaenau Gwent can attract new business through the use of digital media, by equipping firms and individuals in Blaenau Gwent with the necessary skills to reach millions of potential customers through new technology. This is a pioneering concept and one that will put Blaenau Gwent back on the map as one of the first areas in the UK to embrace this new technology."