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 Jonathan Deacon 


  • Jonathan DeaconName : Jonathan Deacon

  • Job Title : Reader Entrepreneurship and Marketing

  • Email Address : jonathan.deacon@newport.ac.uk

  • Contact Telephone Number : 01633 432322

  • Campus : City Centre Campus

  • Academic School and Faculty : Newport Business School -  Faculty of Arts and Business

  • Research Centre or Group : Management, Marketing and Entrepreneurship

  • Biography : Jonathan is a graduate of the University of Wales and Ulster Business School; he is an elected fellow of the Chartered Institute of Marketing, a member of the Academy of Marketing and chair of CIM Wales. His research focuses on how small, entrepreneurial and fast growth firms ‘go to market’, he is leader of the Management, Marketing and Entrepreneurship Research Group (AMME) and editor of the international Journal for Research in Marketing and Entrepreneurship (JRME).Within the faculty he leads the ‘Re-Thinking’ Entrepreneurship Management Programme. He is a visiting academic at: The CASS Business School, London; Duale Hochschule Baden-Wurttemberg, Heidenheim; STIP Project, Swansea University; School of Engineering, Cardiff University.
    Jonathan is a regular commentator on business and enterprise in the national media.

  • Academic & Professional Qualifications :
    • PhD (Ulster Business School – Marketing, Entrepreneurship and Strategy),
    • MA Marketing, PGCE, Dip M CIM, BSC (Hons) Business Administration.

  • Professional Bodies & Memberships
    • Fellow Chartered Institute of Marketing (FCIM)
    • Fellow Higher Education Academy (FHEA)
    • Chartered Marketer (CIM)
    • Member of the Academy of Marketing (AM)
    • Member of the American Marketing Association (AMA)
    • Member of the Court of Cardiff University
      Past Chair:
    • AM SIG Small Business and Entrepreneurial Marketing
    • Young Enterprise Strategic Board
    • City of Newport Business Club

  • Research expertise/ research interests : My research activities are multidisciplinary and sit at the interface between marketing, entrepreneurship and small firms. I have focussed my research to date on how firms ‘go to market’ and also on ‘what marketing means’ in operation. I am best known for my work on the development of marketing theory – especially ‘Contextual Marketing’ in relation to the entrepreneur and small firm and my philosophical challenges to ‘normative’ management theory.

  • Esteem indicators and selected public engagement activities 2011
    • Chair of Wales CIM
    • Commentator on business and enterprise to national media
    • Chair of judging panel for CANMOL: National Marketing Awards

      Key note speaker:
    • Lead on Conference – Leadership Management Wales 2011
    • Academy of Marketing  (Liverpool)2011
    • Law Society Wales (Cardiff)2011
    • Director Exchange (Cardiff) 2011
    • Community Housing Wales annual Conference(Cardiff) 2011

  • Research Supervision :  In the past three years I have successfully supervised PhD research in the following areas: Entrepreneurial Authenticity, Contextual Marketing, Entrepreneurial Networks, Manufacturing Consent, Entrepreneurship Sociolinguistics,  Mood States, Nation Branding through SME’s, Marketing Information Systems and Operational Risk.

  • Publications in the last 5 years

             Journals
    • Morrish, S.C,  and Deacon, J.H (2010),"Entrepreneurial marketing in SMEs: An exploratory case study,” International Journal of Entrepreneurial Behaviour and Research.
    • Morrish, Sussie C. , Miles, Morgan P. and Deacon, Jonathan H.(2010) 'Entrepreneurial marketing:
      acknowledging the entrepreneur and customer-centric interrelationship', Journal of Strategic Marketing, 18: 4, 303 — 316.
    • Shepherd, C., Marchisio, G., Morrish, S.C, Deacon, J.H and Miles, M. (2010) ‘Entrepreneurial Burn Out – exploring antecedents, dimensions and outcomes’’, Journal of Research in Marketing and Entrepreneurship Vol 12, 1, 2010.
    • Harris, J.A, and Deacon, J.H (2010) “Marketing in context – The marketing authenticity of owner/entrepreneurs of small firms:  Case evidence from Welsh (UK) SME food and drink producers and retailers” Small Enterprise Research Journal
    • Morrish, S.C,  and Deacon, J.H (2011),"A Tale of Two Spirits: Entrepreneurial Marketing at 42 Below Vodka and Penderyn Whisky,” Journal of Small Business and Entrepreneurship, 24 (1) pp 113 - 124
    • Deacon, J.H., and Harris, J.A (2011) “The Masters in Business and Enterprise Development (MA BED): longitudinal investigation of blended and reflective learning enterprise and entrepreneurial education”, Journal of Reflective Practice (SI: Reflective Learning and the Small Firm) 
    • Deacon, J. H. and Harris J.A. (2011) ‘A conceptualisation of the meaning and operation of a language for marketing in context’, Journal of Research in Marketing and Entreprneurship, Vol 13: 2.

      Books
    • Deacon J.H. (2007) ‘Marketing 2020’, in: Challenges for the future orientated corporate policy, Gramlich, D. (ed),  Deutscher Universitätsverlag/ Gabler Edition Wissenschaft, Germany (chapter)
      Morrish, S.C,  Miles, M. and Deacon, J.H  (2011) ‘Entrepreneurial Marketing’ The Blackwell Encyclopaedia of Management – Entrepreneurship Encyclopedia,3rd edition, (eds): Kuratco, D and Morris, M
    • Deacon J.H. (2011) ‘Contextual Marketing’ in Encyclopedia of New Venture Management; Matt Marvel, J. Geoffrey Golson, Thousand Oaks, CA, SAGE Publications, Inc.

      Refereed Proceedings
    • Deacon, J. H., Harris, J. A. and Kammerer, K (2008) ‘The marketing of the
      interface: media representation of enterprise and its effect upon
      entrepreneurs’, UIC Research Symposium on Marketing and Entrepreneurship, Swedish Business School Orebro Sweden, Stockholm
    • Deacon, J. H., Carson, D. and Gilmore, A. (2008) ‘Contextual Marketing:
      the meaning and operation of the language for marketing: A conceptual
      framework’, UIC Research Symposium on Marketing and Entrepreneurship, Swedish Business School Orebro Sweden, Stockholm
    • Morrish, S.C. and Deacon, J.H. (2008) 'Entrepreneurial Marketing: A Comparative Case Study of 42Below Vodka and Penderyn Whisky', 6th AGSE International Entrepreneurship Research Exchange, February 3-6, 2009.
    • Deacon, J.H, Harris, J.A, (2010) Contextual Marketing: Marketing in the small firm: Case evidence in the food and drink producers (within South East Wales) sector of CoP and CoI phenomena (Communities of Practice and Communities of Interest),  ERBF Conference (proceedings), Finland, Sept 2010.
    • J H. Deacon, V J. Pascal, and Morrish, S.C. (2010) ‘CONTEXTUAL MARKETING: LIFE IN THE FAST LANE - THE HOTROD TRIBE, UIC Symposium, AMA Boston MA.
    • Deacon, J.H., Harris, J.A, (2010) “Contextual Marketing: Marketing in the small firm: Case evidence in the food and drink producers (within South East Wales) sector of CoP and CoI phenomena (Communities of Practice and Communities of Interest)”, ERBF Conference (proceedings), Nokia, Finland, Sept 2010
    • Harris, J.A, Deacon, J.H (2010) “Marketing in context – The marketing authenticity of owner/entrepreneurs of small firms:  Case evidence from Welsh (UK) SME food and drink producers and retailers” 11th AGSE Conference (proceedings), Swinburne University, Melbourne, Australia, Feb 2011
    • Harris, J.A, Deacon, J.H (2010) “The Masters in Business and Enterprise Development (MA BED): longitudinal investigation of blended enterprise and entrepreneurial education” Institute for Small Business and Entrepreneurship (ISBE) Conference, The Connaught Rooms, London. UK. November 2010
    • Harris, J.A, Deacon, J.H (2010) “Marketing in context – The marketing authenticity of owner/entrepreneurs of small firms:  Case evidence from Welsh (UK) SME food and drink producers and retailers” 11th AGSE Conference (proceedings), Swinburne University, Melbourne, Australia, Feb 2011 (ISBN 978-0-9803328-7-2)

      Conferences
    • Pascal, V. J., Cooney, V., Deacon, J.H. and Schwartz, R.G. (2008) ‘Serial Entrepreneurs at the Marketing Interface: A Cross Cultural Comparison of US and UK Entrepreneurs’, BCERC Babson College Entrepreneurship Conference, University of North Carolina, Chapel Hill.
    • Miles, M., Deacon, J.H and Morrish, S.C (2009) ‘Entrepreneurial Burn Out’,
    • UIC Research Symposium on Marketing and Entrepreneurship: American Marketing Association, Chicago Business School IL.
    • Deacon, J.H. (2010) ‘Research at the Marketing Entrepreneurship Interface: origins and future direction’, ANZMAC Conference, University of Canterbury, New Zealand (December) (SIG panel member).
    • Deacon, J.H, Morrish, S.C, and Miles, M. (2010) , ‘Entrepreneurial marketing: definitions and research ’, Academy of Marketing Special Interest Group: Entrepreneurial and SME Marketing, Ulster University, September 2010.

      Research/Policy Papers
    • Deacon, J.H. (2008) ‘Heads of the Valleys Experience – Social Enterprise’, Institute of Welsh Affairs - White Paper Series, Cardiff, February
    • Deacon, J.H. (2007) ‘Creative Soup – conceptualising the opportunities’, Creative Industries Sector Strategy Group, Newport Business School, December.
    • Deacon, J.H. (2008) ‘The development of a University of Wales Newport Venture Capital Fund’, Creative Industries Sector Strategy Group, Newport Business School, May.
    • Deacon, J.H. (2008) (contributor Annex 5) ‘Making a Bigger Difference – A Manufacturing Action Agenda for Wales’, Welsh Assembly Government, Cardiff, August.
    • Deacon, J.H. (2010) ‘Wales: an entrepreneurial business destination’, response on behalf of CIM Wales to Welsh Assembly Government – Enterprise Renewal Programme, Cardiff

 



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