To study for the MBA Creative Industries you will study the core modules in Year 1, and Year 2 PLUS the following 2 electives: Design Policy and Design for Entrepreneurship shown below.
In progressive companies an explicit or implicit design policy is evident. In this module, you will explore what can be understood by the term ‘design policy’ with reference to organisations. The module also explores the respective roles of individuals within the design process and the relationship of a company’s design policy with its business strategy.
Design for Entrepreneurship:
This module provides an introduction to the place and value of design in a company’s business success. You will explore a range of techniques to develop creative business ideas and to critically analyse the factors contributing to the success or failure of creative enterprise.