To study for the MBA Marketing you will study the core modules in Year 1, and Year 2 PLUS the following 2 electives: Strategic Entpreneurial Marketing and Marketing futures shown below.
Strategic Entrepreneurial Marketing:
This module gives an insight into entrepreneurial marketing practice – developing an understanding and awareness of entrepreneurial marketing principals within contextualised organisational environments. It aims to show the central role of marketing and innovation in the creation of competitiveness within organisations and the need for contextual marketing approaches that create competitive advantage within constantly fragmenting market spaces.
Marketing futures:
This module gives an insight into contemporary marketing practice – developing understanding and awareness of marketing principles within contextualised organisational environments. It aims to show the central role of marketing and innovation in the creation of competitiveness within organisations, and represents an opportunity for students to gain an insight into the practical constructs that underpin contemporary marketing practice.
A programme specification for this course is available