Advertising Design - BA (Hons) 

Advertising forms the natural link between creativity and business.  It is about the communication of information to appropriate target audiences, and now involves almost every aspect of contemporary media, from print to TV and radio, and from online to mobile and social networking.

The award-winning Advertising Design course at the University offers a dynamic and challenging programme of study within the creative design environment of our new campus.  Projects will encourage you to be innovative and responsive to the constantly changing demands of the professional industry.   The course is specifically designed to help you gain a wealth of creative and technical skills, and also the ability and confidence to work in the fast paced and ever changing world of advertising.

Advertising Design at the University is all about ‘communication’ and ‘persuasion’.  The course combines core elements  of graphic design, media production, psychology, and business in order to produce students who are able to respond to the challenges of the advertising and creative industries.

Advertising Design is centred on creative ideas, technical skills, and an understanding of contemporary culture. You will work in an exciting and constantly changing area of design, exploring the areas of art direction, copywriting and strategy development, as well as designing campaigns for all forms of traditional and new media advertising. Our partnerships with design industry leaders provide you with an inspiring programme of visiting guest lecturers developing your professional practice with live and competition briefs alongside workshops with practicing designers.

 

Over the three years we aim to provide an exciting and fulfilling educational experience that will build your creative ability and develop self-confidence.
Year one focuses on developing your ability to generate new and innovative ideas and concepts and to solve a variety of communication problems.  Workshops are complemented by introductions to a range of technical skills, and supported by a programme of classes that will explore the theory of advertising and media culture.

In year two you will begin to apply your creativity to a number of ‘real’ advertising situations by working directly with clients and professional agencies.  Students always thrive on the experience of collaboration, and rise to the challenge of meeting professional expectations.  This year also provides the opportunity to participate in our ERASMUS European exchange programme, or to explore work experience possibilities.

Your final year is regarded as a professional year in which you are able to apply the knowledge and skills you have acquired during the course.  Students are challenged by both national and international design competitions and all benefit from further opportunities to meet professional designers.
This course is actively involved in the D&AD education scheme that provides opportunities for some students to showcase their work to London advertising agencies at the end of the programme, and one of only two undergraduate advertising design  to successful achieve the Creative Skillset Accreditation.

A programme specification is available for this course.

Assessment

Throughout the course you will be assessed on both practice-based modules and written assignments. You will receive clear and detailed feedback that will help you reflect on, and further develop your strengths.

Teaching Team Teaching is delivered by a friendly and very energetic team of staff who are able to offer a wealth of industrial and academic experience and who continue to engage with research through links with local, regional, nationals and international design agencies.  They will encourage you to think innovatively in order to solve design problems, whilst developing your ability to critically engage with contemporary culture.

Alex Jenkins Whilst gaining a first class honours degree in graphic design at Bath Spa University, Alex honed his design and photography skills working on self initiated music design projects. Mark Jackson As the Academic Subject Leader in Design and Fashion, Mark oversees the management of the courses with the Design department, and teaches directly into both the BA(Hons) Advertising Design and BA(Hons) Fashion Design programmes. Don Parker He joined the University of Wales, Newport in August 2004 as Programme Leader of BA (Hons) Advertising Design at its inception.

Molly Owens Neil Smithson

Over the three years we aim to provide an exciting and fulfilling educational experience that will build your creative ability and develop self-confidence. We pride ourselves on creating industry based experiences for students within the local, regional, national and international design community and actively encourage our students to seize opportunities such as our Erasmus exchange programme, or to work with our partners such as Skillset and D&AD

Course News Advertising students pitch with ambition and attitude Second year BA(Hons) Advertising Design students left Newport last week in order to demonstrate their creative talent to designers at one the most successful advertising agencies in the world. ‘The Tick’ helps students select the best The University of Wales, Newport's degree courses in Advertising Design and Documentary Film & Television have been awarded the Creative Skillset Tick – the industry kitemark of quality. Mother and Daughter enrol together With enrolment for the new academic year in full swing at Newport University, for one local woman, queuing with her enrolment forms yesterday was a lot of fun. Creative Thinking in China Two lecturing staff from the University of Wales, Newport’s Faculty of Arts & Business have recently returned from a visit to China in which they delivered a series of lectures and a ‘creativity workshop’ with Chinese students. Identica 2012 The second year advertising design students have been asked to complete a 6 week ‘Live Brief’ module with the agency Identica. Advertising Design students in live brief for “Boulders” Second and third year Advertising Design students recently presented their rebranding proposals to Boulders, an indoor climbing company based in Cardiff.

Facilities Teaching takes place in studios equipped with industry standard facilities and software. Students on this course can access facilities across the University including digital media, sound, print, fashion, film and photography.

Student Successes Advertising students pitch with ambition and attitude Second year BA(Hons) Advertising Design students left Newport last week in order to demonstrate their creative talent to designers at one the most successful advertising agencies in the world. Student success at International Advertising Awards Students and staff on the BA (Hons) Advertising Design course at the University of Wales, Newport are celebrating this week after winning first prize and special commendations at a top advertising event. Advertising Design students impress leading company Weeks of hard work paid off for the University of Wales, Newport’s Advertising Design students when they presented their creative projects to design agency Sequence. Newport’s Design students scoop three top awards Graduates and staff from the University of Wales, Newport’s Design courses are celebrating after winning three top awards at this year’s Cardiff Design Festival. Success for Newport Design students at national exhibition Design students at Newport have topped off another successful year by seeing their work exhibited at the prestigious Design and Art Direction (D&AD) New Blood graduate exhibition. Newport Advertising graduate heads down under Recent Newport Advertising Graduate, Ryan Waring is heading down under after accepting a job as designer for Hothouse Interactive in Sydney, Australia.

Where next?

The dynamic nature of the course allows our graduates to have excellent opportunities throughout a range of advertising, design and creative careers.

Roles for graduating students include Advertising Creative, Graphic Designer, Web Designer, Art Director, Copywriter and Advertising Account Executive.  Graduates can also progress to postgraduate study including MA/MFA courses at Newport.

This course is part of the Skillset Media Academy Wales, a partnership of the leading film and media schools in Wales, offering an exceptionally high standard of education that is endorsed by industry and approved by Creative Skillset. Our students benefit from close contact with the Academy’s Industry Panel, access to professional masterclasses and workshops, jobs and work placements, and the opportunity to promote work through an exclusive online network.

We take pride in our links with industry, and provide numerous opportunities for our students to work with creative professionals through ‘live’ projects, and through links with our former students who are now employed in creative design agencies throughout the world.
Advertising Design at Newport is accredited by the Creative Skillset Media Academy and a college member of D&AD (Design and Art Direction) which both support students in a wealth of links with industry through specialist lectures, industry networking events and opportunities to meet employers.

Career News Newport Advertising graduate heads down under Recent Newport Advertising Graduate, Ryan Waring is heading down under after accepting a job as designer for Hothouse Interactive in Sydney, Australia.

Graduate Profiles Megan Morris I’m working in London for an agency called Addison as a freelance Junior Designer. Katie Brown Katie Brown graduated from BA (Hons) Advertising Design in 2011 and has already completed two work placements and is hoping to secure a third one shortly. Katie Johnson - Advertising Design The lecturer's at Newport were fantastic in regards to helping me prepare for joining the working world, they helped me write my CV, explained the application, work place and agency etiquette! Craig Peploe - Advertising Design Craig Peploe who graduated with a 2.1 BA (Hons) in Advertising Design from Newport University in 2011, has recently landed a job in the reprographics department at MWL Print Group, based in South Wales.