Photography for Fashion & Advertising (PFA) at the University of South Wales is a unique course, which considers a broad spectrum of commercial and applied photography. The course considers in particular issues concerning commercial representation and the future for imaging within this context.
Considerable attention is given to creating a stimulating course environment where individuals are encouraged to develop a signature photographic style and to express their concerns independently. Emphasis is placed upon practice driven work, transferable professional skills and personal development enabling students to graduate with confidence in their abilities and ideas.
Opportunities to take part in live industry briefs plus collaborative projects with Fashion Design and Advertising Design students simulate the collaborative nature of the commercial industry.
The PFA course, part of the School of Film, Photography & Digital Media, aims to teach you the essential analogue and digital skills for a career in commercial photography. To supplement these skills you are grounded in social, historical, political and theoretical issues affecting photography, fashion, advertising and visual culture.
Our Photography for Fashion & Advertising students are also encouraged to think independently, to express creative impulses and develop their own aesthetic responses to industry style briefs. Emerging skills are contextualised in realistic projects where an emphasis is placed on experimentation and teamwork as well as written and verbal communication skills. Problem solving and lateral thinking are also key to a successful freelance career and the course explores the power of limits as an essential developmental tool.
The PFA teaching team comprises experienced tutors and leading industry figures who contribute to the teaching of the programme. Your student experience will also benefit from a range of practitioners drawn from a broad commercial background including photographers, stylists, agents, art directors, editors and art buyers.
In your first year you will be introduced to a wide range of photographic techniques and styles in line with the profession today. Practical studio and location photography will be supported by lectures, seminars and workshops covering a wide range of ideas around advertising, fashion and visual culture.
Your second year will allow you to understand how your work might be placed in a variety of contexts including the magazine and advertising industries. More advanced skills in photography and image manipulation will be supported by tuition in design and art direction to complement your photographic work. Professional practice is a key element of this stage, when aspects of business, marketing and professional networking will be introduced, including self-initiated work placements and live industry briefs.
During your third year you will concentrate on a major independent project to advance your work to a high professional standard producing a resolved body of work, with a view to launching yourself into the workplace. Involvement with the industry is seen as important at this stage and you will be supported in liaising with industry professionals to understand and produce work that will fit within a contemporary context according to your chosen career path.
A programme specification is available for this course.
Throughout the course you will be assessed on practice-based modules, supplemented by self-reflective and context-based analysis. You will receive clear and detailed feedback that will help you reflect on, and develop your strengths.
|Specialist materials and learning resources
||£500 to £750 dependent on the specific cameras/equipment /software chosen by the individual student and level of study. Students would also benefit greatly from owning their own laptop.
|Field trips and conferences
||Optional trip examples:
£15 for day trip to London/Brighton
£130 for 2 night stay in London
£300 for 4 day Paris trip
£750 for 5 day NY trip
|Studio / laboratory fees
||No Studio Fee
Commercial printing available at £20 per meter
||£300 to £500 per year (paper, film photographic sundries) dependent on level of study.
You will be equipped with a wide range of transferable skills to enable you to work across a number of areas within the broad context of professional photography, advertising, fashion and the media.